Terms of Service

1. Who we are and how to reach us

The Service is operated by Andre Blunt Kft. (registered as Andre Blunt Korlátolt Felelősségű Társaság), a limited liability company organized under the laws of Hungary, with its registered seat at 1085 Budapest, József körút 69. fsz. 1., Hungary. Its company registration number is 01-09-451918 and its EU VAT number is HU32967656.

The best way to reach us about these Terms or the Service is by email at hello@brandappl.com.

2. Eligibility and your account

You must be at least 16 years old to use the Service. If the age of digital consent in your country is higher than 16, you must meet that higher age. By using the Service you confirm that you meet this requirement and that you can enter into a binding agreement.

To use most features you create an account using your email and a password, handled through our authentication provider. You are responsible for keeping your login credentials secure and for everything that happens under your account. Please give accurate information and keep it up to date, and tell us promptly at hello@brandappl.com if you believe your account has been accessed without your permission.

3. What Brandappl does

Brandappl is an AI-native brand-building tool. After you sign up you can create a brand, answer guided discovery questions (for example what you do, your audience, feeling words, your differentiator, and optional reference links), and the Service uses artificial intelligence to generate a brand identity for you. This can include a color palette, typography, a typographic wordmark or logo, a living brand system made up of design tokens and written guidelines, and applied assets such as social posts, landing pages, slide decks, and content kits.

You can also publish a generated landing page at a subdomain in the form your-slug.pages.brandappl.com. We may add, change, or remove features over time as the product develops.

4. AI-generated content and its limitations

The names, logos, wordmarks, colors, and copy that the Service produces are generated algorithmically by AI models. They are not reviewed by us for trademark availability, registrability, distinctiveness, or originality, and the same or similar output may be generated for other users.

We make no promise that any generated output is unique or free of third-party rights. AI can also make mistakes and produce inaccurate or unsuitable results. You are solely responsible for reviewing the output and for carrying out your own trademark, clearance, and legal checks before you use any generated asset commercially or publicly.

• Run trademark and clearance searches, and take professional advice where appropriate, before adopting a generated name, logo, or wordmark.
• Make sure your use of any generated asset does not infringe the trademarks, copyrights, designs, or other rights of third parties.
• Do not treat generated output as legal, trademark, or professional advice.
• Verify factual, legal, and brand claims in any generated copy before you publish or rely on them.

5. Ownership of your brand assets

As between you and us, you own the brand assets you generate through the Service, subject to third-party rights and to these Terms, and you may use them for commercial purposes. To the extent we hold any rights in the raw output you generate, we assign or grant those rights to you so that you can use your resulting brand. We do not claim ownership of your brand.

This ownership is limited to what the Service actually creates for you. It does not give you rights in any third-party material, and it is not a guarantee that your assets are original, protectable, or capable of being registered as a trademark or design. Section 4 applies to everything you generate.

6. Our intellectual property

We own or license all rights in the Service itself, including the platform, its software, its user interface and design, and our own brand and marks, in particular the "Brandappl" name and the "brandappl eye" symbol. These are our property. They are never licensed to you, and they never form part of a brand you generate.

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for its intended purpose while these Terms are in effect. You may not copy, resell, reverse engineer, scrape, or build a competing product from the Service, or use our name or marks without our written permission.

7. Your content and the permissions you give us

"Your Content" means the material you put into or create with the Service, including your discovery answers, brand names, any reference URLs you provide, and the assets the Service generates for you. You keep whatever rights you have in Your Content.

To operate and provide the Service, you grant us a worldwide, non-exclusive, royalty-free license to host, store, copy, process, transmit, and display Your Content. This includes sending your inputs to our AI provider so it can generate your brand assets, and hosting any landing page you choose to publish. You confirm that you have the rights needed to submit Your Content and that it, including any reference URLs or uploaded material, does not infringe anyone else's rights or break any law.

8. Published pages

If you publish a landing page on a brandappl.com subdomain, you are responsible for its content and for making sure it complies with these Terms and with applicable law. We do not guarantee that published pages will always be available.

We may remove, disable, or suspend a published page that we reasonably believe violates these Terms, infringes third-party rights, or breaks the law.

9. Acceptable use

You agree to use the Service lawfully and responsibly. In particular, you agree not to:

• Use the Service to create, publish, or promote content that is unlawful, infringing, defamatory, deceptive, hateful, or harmful.
• Infringe or misappropriate the intellectual property, privacy, or other rights of any third party.
• Impersonate another person or organization, or misrepresent your affiliation with anyone.
• Upload malware, attempt to gain unauthorized access, disrupt or overload the Service, or bypass security or usage limits.
• Scrape, data-mine, or use bots or automated means to access the Service except through features we provide.
• Use the Service to build or train a competing product, or to resell the Service without our permission.
• Submit reference URLs or material you are not allowed to use, or use the Service in any way that breaks applicable law.

10. Fees, billing, and the free beta

The Service is currently free during its build and beta phase. We are not charging for it or collecting payment details at this time.

When we introduce paid plans, the terms in this section will apply. Fees will be shown before you subscribe and are stated exclusive of taxes unless we say otherwise; you are responsible for any applicable taxes such as VAT. Payments will be handled by our payment processor, and by subscribing you authorize us and that processor to charge your chosen payment method. Unless required by law or stated otherwise, paid plans renew for successive periods until cancelled, and fees already paid are non-refundable. We may set, change, or introduce pricing, and we will give reasonable notice of changes that affect an active paid plan. Where you subscribe as a consumer, any mandatory statutory rights you have, including any right of withdrawal, still apply.

11. Beta status and changes to the Service

The Service is offered on a beta basis. It may be incomplete, may contain bugs, and may change significantly as we develop it. We may modify, suspend, limit, or discontinue any part of the Service, and we may set usage limits, at any time.

Because the Service is in beta, you should not rely on it as your only copy or system for anything important. Please keep your own copies of assets and information that matter to you.

12. Third-party services

The Service relies on third-party providers to function, including for hosting, database and authentication, AI generation, and error monitoring, and it will use a payment processor once billing is enabled. These providers process data on our behalf as described in our Privacy Policy.

Your use of the Service may also involve third-party materials or links. We are not responsible for third-party services, websites, or content, and your use of them is at your own risk and subject to their terms.

13. Disclaimers

To the fullest extent permitted by law, the Service and all generated output are provided "as is" and "as available", without warranties of any kind, whether express or implied. We do not warrant that the Service will be uninterrupted, secure, or error-free, or that generated output will be accurate, original, unique, fit for a particular purpose, or free of third-party rights.

Nothing in these Terms excludes or limits any warranty, guarantee, or right that cannot be excluded or limited under applicable law. If you use the Service as a consumer, your mandatory statutory rights are not affected by this section.

14. Limitation of liability

To the fullest extent permitted by law, we will not be liable for any indirect, incidental, special, or consequential loss, or for any loss of profits, revenue, data, goodwill, or business opportunity, arising out of or in connection with the Service or these Terms.

To the fullest extent permitted by law, our total liability arising out of or in connection with the Service and these Terms in any twelve-month period is limited to the greater of the amounts you paid us for the Service in that period or one hundred euros (EUR 100). Because the Service is currently free, no amounts have been paid to us for it.

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for gross negligence or willful misconduct, or for anything else that cannot be limited or excluded under applicable law, including mandatory consumer protection law.

15. Indemnification

To the extent permitted by law, you agree to defend, indemnify, and hold us harmless from and against any claims, damages, liabilities, and reasonable costs (including legal fees) brought by a third party and arising out of Your Content, your use of the Service, your use of assets you generate, or your breach of these Terms or of applicable law. This includes claims that a name, logo, or other asset you adopted infringes a third party's rights.

If you use the Service as a consumer, this section applies only to the extent permitted by the mandatory law that protects you.

16. Suspension and termination

You may stop using the Service and delete your account at any time. We may suspend or terminate your access if you breach these Terms, if we are required to by law, if there is a risk to the Service or to others, or if we discontinue the Service. Where reasonable, we will give you notice.

When your account ends, your license to use the Service stops, and we may delete Your Content after a reasonable period as described in our Privacy Policy. Sections that by their nature should survive termination, including those on intellectual property, disclaimers, limitation of liability, indemnification, and governing law, will continue to apply.

17. Changes to these Terms and how we give notice

We may update these Terms from time to time. When we do, we will post the updated version with a new effective date, and for material changes we will make reasonable efforts to notify you by email or within the Service. Your continued use of the Service after the changes take effect means you accept the updated Terms. If you do not agree, please stop using the Service.

We may give you notices by email to the address on your account or through the Service. You can send us notices at hello@brandappl.com.

18. Governing law and general terms

These Terms are governed by the laws of Hungary and the applicable law of the European Union, without regard to conflict-of-law rules. The courts of Hungary will have jurisdiction over disputes, except that if you use the Service as a consumer, you also benefit from the mandatory protections of the law of your country of residence and may bring proceedings there where the law allows. Consumers in the EU can also use the European Commission's Online Dispute Resolution platform.

These Terms are the entire agreement between you and us about the Service. If any part is found unenforceable, the rest stays in effect. Our failure to enforce a provision is not a waiver of it. You may not transfer your rights or obligations under these Terms without our consent; we may transfer ours as part of a reorganization or sale of our business. There are no third-party beneficiaries. These Terms are drafted in English, and the English version governs.